JadeBlue driving retail growth

Lifestyle retail chain JadeBlue is embarking on an aggressive expansion program.

It recently launched new stores in Raipur, Bhavnagar, Udaipur and Nagpur. And four more stores will be opened this year in Hyderabad, Ahmedabad, Surat and Nagpur. JadeBlue has been present in a multi-brand retail format for long. However, in a move to extend its reach to customers, it has come up with a new format of exclusive stores offering in-house brands with a mix of formals, casuals, partywear.

The Raipur and Nagpur stores are among the first of the brand’s outlets with this new format. They offer fashion brands such as Mufti, Spykar, Levi’s, ColorPlus, Arrow, Pepe, and many more in addition to JadeBlue’s in-house brands such as JadeBlue, Metal and JadeBlue Dulha. Launched in 1995, JadeBlue has 11 stores across 10 major cities in India. It is a luxury lifestyle retail chain renowned for the breadth and depth of exclusive menswear and fashion merchandise. It is one of India’s largest exclusive menswear stores. JadeBlue offers many of the world’s well known men’s formals, casuals, occasion wear brands, fabrics, professional outfitting, customized designs, ethnic wear and accessories.

The brand believes in personalized service and excellent customer relationship, which is carried out by being in regular touch with customers on birthdays, anniversaries and other important occasions. Direct mailers are sent out to the large customer base to inform them about important happenings such as launch of a new store, discounts etc. The loyalty schemes of JadeBlue are well appreciated for the inclusion of specialized services as well as an exhaustive list of privileges.