James Ferreira ties-up with Sri Lankan garment firm

India’s top fashion designer James Ferreira has

inked a tie-up with a Sri Lankan garment company at the India Resort Fashion Week 2012. The designer has tied up with Sri Lanka’s MAS Linea Aqua, a leading garment manufacturing firm. The designer would create a range of resort wear collections that would fit the tastes of Indian and Asian customers.

“We foresee a good future for the tie-up. I am expecting to grab attention for my creations during the current India Resort Fashion Week,” Ferreira says. Ferreira’s collection was exhibited on the first day of the fashion week with Bollywood actress and dancer Isha Sharvani as the show stopper. The designer said through his collaboration with MAS Linea Aqua Company, he is looking at targeting all the resort centres as well as India.

“This is the first time that the company has tied-up with an Indian designer,” he said, adding that the garment firm has “the best machinery in the world.” IRFW began at Candolim on November 28 and will culminate on December 1, 2012. American socialite Paris Hilton too has arrived for the IRFW, which is also a musical festival and she would play a role of the DJ on December 1, 2012 at the fashion gala.