Jharkhand Silk Textile and Handicraft Development
Corporation (Jharcraft), which recently test marketed its range through Shoppers Stop, is in the process of inking a deal to expand its sales and marketing network across the country.
On the other hand, Shoppers Stop, which has 61 outlets across the country, plans to open 15 new stores soon. And Jharcraft would get an advantage of their speedy expansion to spread its footprint. Jharcraft would get a space of 200 square foot in all Shoppers Stop outlets, but to begin with, it plans to display products at only five outlets in Chennai, Baroda, Hyderabad, Raipur and Bhopal.
The deal would work on the revenue sharing basis apart from Shoppers Stop purchasing Jharcraft products at wholesale rates to sell them under their own brand name, but the products will have a 'manufactured by Jharcraft' tag on them. Shoppers Stop has said to have promised a business of Rs 60 crores every year.
The Jharcraft product range on display will primarily include saris, unstitched salwar suits, running fabrics and accessories.