Jockey hunts for new creative partner

Page Industries, the exclusive licensee of Jockey International

Inc in India, is hunting for a new creative partner for the innerwear and leisurewear brand. By invitation only, pitch presentation to bag the prestigious account is currently on in Bangalore. Earlier in 2009, Mudra was given the task of creating an ad campaign for the brand and the agency had come out with the ‘Just Jockeying’ campaign.

Brand Jockey is manufactured and distributed by Page Industries in India, Sri Lanka, Bangladesh, Nepal, Maldives, and UAE. The product is made available through about 20,000 retail outlets in 1,200 cities with 70 exclusive brand outlets across India. The Rs 491 crores company has also introduced the Jockey Sport sub-brand in India, making an entry into the sports and leisure wear segment. Page Industries became a publicly listed company on the BSE and NSE in 2007.

Taking a step ahead, the company has signed a license agreement with Speedo International (UK) this year to manufacture, market and distribute the leading swimwear brand in India. The product line for Speedo will include swimwear, water shorts, apparel, equipment, and footwear, available in stores from 2012.