John Miller unveils New Age look

Aegis Media’s marketing agency Carat Fresh Integrated recently organised a thematic fashion

show for John Miller, the men’s wear brand from Indus-League Clothing, a Future Group company. The event called ‘The John Miller Trouser Collezione’ unveiled the New Age corporate look by John Miller at SoBo Central Mall in Mumbai.

The brand introduced a range of trousers including auto-adjust, glitz, diet and super crease. Commenting on the new collection, Shibani Mishra, CMO, Indus League Clothing says, “John Miller has revolutionized the traditional corporate look for men through its latest trouser collection. Fashion show as a format goes a long way to communicate our brand’s revolutionary outlook, not to forget other communication benefits including huge amount of buzz and content opportunities both online as well as offline.”

Sidharth Ghosh, Vice President, Carat Fresh Integrated adds, “Fashion show as a format creates an aspiration amongst the audience to own a part of the new collection. Besides, mall as a touch-point gives high visibility to the brand and has a huge WOM multiplier effect.”

The new range includes, ‘Auto Adjust’ trousers designed with an extendable waist band for added comfort; ‘Glitz’ trousers with unmistakable sheen making them an ideal choice for special occasions; ‘Diet Trousers’ finely cut designs which gives an accentuated slimmer appearance; ‘Super Crease Trousers’ which have an effortless super crease that lasts all day long.