John Players’ hip and happening range

ITC’s Lifestyle Retail division introduced John Players some years

ago as a trendy and cool menswear brand that offered a complete and vibrant wardrobe. To boost its popularity among the hip and happening young crowd, the brand also signed on a new brand ambassador, the young Bollywood star Ranbir Kapoor. And now, the brand has lined up a fresh autumn/winter collection. The new line includes: shirts, trousers and denims which are classy yet trendy, rugged yet stylish. Cotton slim-fit shirts in heavy washed fabrics are available in block checks and classic stripes in dark tones of navy blue, dusty green, brown and black, a complement to the cold season. The new range is available across all John Players’ flagship stores and multi-brand outlets.

In fact, John Players excels in its range of jeans. Addressing the current denim fashion statement, John Player jeans for men have the unique Jodhpur style that comes in low rise skinny, slim and regular fits. John Players Jeans has gone in for a retro look reflecting the ’70s and ’80s. Fashionable yet subtle styling with tonal texture embroidery, cut-n-sew details, reinforced pockets, leather patches, metal detailing, rivets and buttons, revive the vintage look. Available in a wide variety of fabrics and washes to choose from, the JP Jeans collection is quite comprehensive, keeping in mind the versatile way jeans are worn nowadays.

According to Atul Chand, Divisional Chief Executive, ITC Lifestyle Retailing Business, designed for today’s generation who is always on the move, the casual wear range from John Players offers clothes that are playful, trendy and versatile. The denim range he says comes with a sense of uniqueness and variety to please the denim loving youth of today. Special treatment given to each garment gives the final product its own individuality, just like the one who wears it.