Joint And & Global Desi store opens in Hyderabad

And, the contemporary western wear brand, and Global Desi, the India inspired

brand under the umbrella of designer Anita Dongre’s And Designs India, opened a new joint store in Hyderabad. This is the 41st exclusive And store and the 53rd exclusive Global Desi store in the country. The first franchise store for And was launched in 2010 in Chennai.

Offering a pleasant shopping experience with a vast and vibrant collection of Indo fusion and western wear, including hot off the ramp styles fit for all seasons, both brands bring a colourful and stylish zest to Hyderabad. Commenting on the new store, Dongre, Creative Director, And & Global Desi says, “Given the great response, we have received in Hyderabad with the two existing And & Global Desi franchise stores, it called for expanding our presence.”

Launched in 1999, And was established as the first Indian high fashion western wear brand for women and today is one of India’s most preferred affordable high fashion brands in the western wear category. And retails through 41 exclusive and over 200 multi-brand lifestyle stores across India. Global Desi was founded in 2007.