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Kavindra Mishra takes over as CEO of Pepe Jeans

By FashionUnited

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Pepe Jeans India has brought on board Kavindra Mishra as

Chief Executive Officer. He took charge from July 5, 2013. In his new role, Mishra will be responsible for the growth of existing business and will be instrumental in designing effective strategies for Pepe Jeans India. He will embed these strategies in the broad spectrum of global strategy, stated an official release.

Mishra brings with him over 13 years industry experience. In 2011, he joined online apparel and lifestyle portal Zovi.com as a part of the founding team. As President and Co-Founder of Zovi.com, he was responsible for production, sourcing and sales. Mishra joins Pepe Jeans India after the tragic death of its Managing Director, Chetan Shah in November 2012.

Mishra started his retail career in 1999 as Area Sales Manager with Madura Coats and continued his career at Madura Garments as Brand Manager for Allen Solly. In 2006, he joined Tommy Hilfiger as Vice President, responsible for their entire retail vertical in India. He moved on to United Colors of Benetton (UCB) in 2009 to be their Commercial Director. From UCB, he joined Zovi.com.

Pepe has chalked out an aggressive expansion strategy over the next few years. Pepe initially entered Tier II towns via MBOs and as its products got acceptance it opened exclusive brand stores in both Tier I and II cities. The brand is currently present across 81 cities in the city and it’s hoping to double its presence over the next few years.
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Kavindra Mishr
Pepe Jeans