Kazari store launched in New Delhi

Ethnic women’s wear brand Kazari opened its signature store in New Delhi recently.

The brand already has stores in Ujjain, Ranchi, Varanasi and Patna. It is is further planning to expand its footprint across the country. It also has overseas expansion plans in places like Dubai, Nepal, Bangladesh, Pakistan, Malaysia, Sri Lanka and UK.

With its Indo-western offering, Kazari the brand from Ujjain in Madhya Pradesh aims to cater to the growth of fashion-savvy consumers in metros as well as Tier II, III and IV cities. Currently, it has three company owned and two franchise stores. For a franchise establishment, company is looking at a minimum area of 350 to 650 sq. ft .and an investment of Rs 12-30 lakh.

As per its retail strategy, the brand would now spread its presence in cities like Bhopal, Indore, Jharkhand, Jamshedpur, Bokaro, Lucknow, Kanpur and Bihar. The brand collection includes kurtis, dupattas, churidars, stoles, sarees, fabrics, bags and fashion accessories. The brand believes in developing the key elements like contemporary, young, stylized, fashionable, bold, and confident, dependable yet traditional designs in every product.