Kidsbounty enters kids’ e-taling space

While many companies are trying their hand at e-commerce

business, some are following an exclusive path by sticking to a particular category like lingerie or kids’ wear or accessories. Kidsbounty is the latest to join the bandwagon with its niche e-tailing business, offering everything that a kid wishes to own.

Techaccino Solutions, started with Partybounty in February 2012, which sells kids’ party products has now launched its new label Kidsbounty. Its niche a kids’ product supplier including, apparel, accessories, room decor and much more. The website has recently released its own luxury kids clothing brand ‘Herberto’.

The self-funded venture with an initial investment of Rs 1.5 crore, is scouting for external investment for both the labels in order to expand operations. The websites in sells over 50 products a day, with an average transaction size of Rs 1,650.

Apart from Kidsbounty, other etailers active in the kids product e-tailing in India include Yellow Giraffe, InkyPonky, Firstcry, Babyoye, Hushbabies among others.