Kimaya unveils Khaitan’s line

Designer Jyoti Khaitan’s festive collection 2013 was unveiled at Kimaya. The collection

boasts of exquisite handcrafted saris with brooches, lehenga style saris, and non stitched saris in varied colors. The perfect balance of opulence and luxury combined with attention to detail makes it an exciting range.

Kimaya already has a tie up with 12 top Indian designers like: Ritu Beri, JJ Valaya, Rohit Bal, Rina Dhaka, Anamika Khanna, Ranna Gill, Kavita Bhartia, Shane Falguni Peacock and Rocky S and designers from Pakistan. Inking tie-up with six Pakistani brands, Kimaya will be licensing Karmik brand name in Pakistan, manufacturing in high scale, reducing the price and offering to customers.

After Kimaya Fashions hit the right chord with its target audience, aiming to make designer wear accessible and affordable to the masses, Kimaya owners Pradeep and Neha Hirani introduced their new brand Karmik at the Lakme Fashion Week Summer/Resort 2012 last year. The idea behind this concept was to reach out to Tier II cities like Ludhiana, Chandigarh, Jaipur, Hyderabad, Surat and Ahmedabad, which are showing demand potential for designer collection.