Kitsch goes pink to create ‘Breast Cancer Awareness’

October is Breast Cancer Awareness Month

and Kitsch has gone pink to support the cause. The company has dedicated the entire month to celebrate cancer survivors, hearing about their struggle and showing solidarity. The company will also suggest ways of helping cancer patients.

Kitsch stores are decorated with pink light and bright pink balloons and a percentage of all its sales will be contributed to a breast cancer awareness charity. The company also suggests dressing in pink ensembles and accessories, being retailed at the Kitsch stores and help them spread a word about the noble cause.

On offer is a collection of a pink DVF Clutch to the Saint Laurent fushia Borsa Ligne bag. There’s also a treat to tickle the taste-buds: when a customer buy something in pink, he/she would get two cupcakes from stores’ in house café. Kitsch offers latest collection of ready to wear, accessories, bags and shoes from the world's top luxury fashion brands such as Alexander McQueen, Saint Laurent Paris, Rag & Bone, Stella McCartney, Diane Von Furstenberg, Halston Heritage, Alice & Olivia and Herve Leger and many more for both men and women. Dolce and Gabbana, Victoria Beckham, Rachel Roy and Dsquared are the latest addition to Kitsch portfolio.

Headed by Charu Sachdev and Priya Sachdev Chatwal, Kitsch is a part of TSG International Marketing, the most recent addition to the group of TSG companies- formed in 2003 and incorporated in 2004. TSG International Marketing was conceptualized to introduce, manage and operate high end luxury brands in India.