Koovs plans products beyond women’s western-wear

Anant Nahta’s online fashion platform Koov.com stocks

affordable western wear for middle-class working women in the age group of 18-30 years. It also has a line of designer wear in the range Rs 900 to Rs 2,000. After a steady yet successful beginning, the company now wants to expand its product range by accomodating footwear, handbags, jewellery and fragrances to reduce the share of clothing from 65 percent, while offering a wide product basket for women. Koovs is also planning to launch products for men by next year apart from increasing inventory from 7,000 products to 25,000 by the end of this year, and exploring delivery options to Southeast Asia.

The economics graduate from University of Pennsylvania, Nahta launched Koovs.com a year ago. It has the backing from HFCL Group, which till now played in telecom - either through manufacturing equipment or partnering for telecom services with Reliance Jio. Nahata has invested over Rs 130 crores in the venture.

To maintain exclusivity in a competitive environment, Koovs unveils six collections a year designed at its in-house design centre in London unlike other fashion labels, who ususally have new collections four times a year. So Koovs is able to offer 20 new designs every week.

On the brand portfolio, the company has private labels and high-street brands and also a partnership with UK-based brands Little Mistress and Glamorous. In another significant move, Nahta has been able to rope in British multi-millionaire Lord Waheed Alli as the Chairman of Koovs.com from British online fashion major Asos.com.