Lady Gaga wows India

Fashion has got a new name these days. Young designers popularized the World of Wearable Art (WOW)

at the Wills Lifestyle India Fashion Week 2011 to introduce in India what Lady Gaga brings to the international fashion platform. Art just got wearable as designers competed with each other to create wild and wacky labels as a part of an ‘Art-meets-Fashion’ concept that explores the human body as a living canvas. From aluminum and metal wires to plastic pipes and iron sheets, young Indian design students put on a great show at fashion’s biggest event in India. Fourteen Indian WOW designs displayed at the venue this year and attracted much curiosity from visitors. From breakfast served as the dress or cups aligned to deck one up, the designs were out-of-the-box.

The final entries from Fashion Design Council of India (FDCI) will compete in New Zealand’s World of Wearable Art show. This show is held annually in Wellington, New Zealand, for the past 16 years. It twists conventional perceptions of both art and fashion, churning out breathtaking works of art designed for the moving body into an extraordinary theatrical show. In India, WOW partnered with FDCI in 2005 to encourage and offer budding Indian design students the opportunity to showcase their talent on an international platform.