Lara Dutta joins Chhabra 555 to launch ‘bridal prêt’ line

Bollywood actress Lara Dutta has now forayed into the

niche ethnic wear space by joining hands with Chhabra 555 to launch a designer collection under the label ‘Lara Dutta–Chhabra 555’. This collection marked the inception of an association between Lara Dutta and Chhabra 555, one of the largest retailers of Indian ethnic wear for women. This is the first offering under the brand name and she plans to unveil many such collections in future.

Each piece had been individually hand crafted by her keeping in mind the demands of the contemporary woman. The collection, consisting of 47 designs, had been conceived keeping in mind the intention of providing sophisticated elegance at affordable prices. The aspirations of the contemporary woman have been kept in mind while designing this ‘bridal prêt’ line.

The ensembles range from traditional Benarasi silk to contemporary net saris; from delicate Lucknavi Chikankari saris to flowing Jaipuri Bandhanis. The colour palette also encapsulates the designer’s muse, with extensive usage of hues of coral, red and midnight blue.