Lavie now at Infiniti, Mumbai

A hand bag bonanza for women as Lavie, the handbag retailer has launched a 425 sq. ft.

flagship store at Infiniti Mall II, Malad, Mumbai, stocking a range of satchels, totes, shoulder bags, hobos to box bags. Lavie currently has 50 outlets across department stores, Bagzone outlets, Samsonite outlets and dealers and is available in major cities like Delhi, Mumbai, Bangalore, Hyderabad, Chennai, Kolkata, Pune and Ahmedabad. Fresh stocks hit the stores every two weeks. Further the brand plans to open franchise stores in Delhi, Gurgaon, Pune, Bangalore, Ahmedabad followed by other cities.

Launched in 2010, Lavie is a fashion lifestyle brand that targets young Indian women. It is an in-house brand of Planet Retail and uses premium fabrics for the bags. The brand ambassador of Lavie, which means life, is Kareena Kapoor. Lavie fashion bags have bright colors like green or yellow. The rich material has silver zippers. The bag design ranges from everyday bags to clutches with clean style with bows and accentuated buckles. There are also jute material bags in pastel shades or hot reds.