Le Mill opens pop-up store in Surat

After winning the Farfetch.com Superstore award, Mumbai-based concept store Le Mill has opened a pop-up store, on the lines of factory

outlets in America, in Surat, by joining hands with Virtuous Retail, the company behind the VR Surat mall in Gujarat. The Le Mill fashion and home outlets at the mall's Arc Galleries will be open for three-months, with two separate large spaces dedicated to each.

Le Mill will offer its signature collection of international labels like Isabel Marant, Thakoon and 3.1 Phillip Lim with accessories from labels like Pamela Love and Mawi as well as range of Indian designers Rajesh Pratap Singh and Savio Jon to the discerning customers. The home store stocks designer products from: Marianne Guedin, Baobab, Cutipol, Sabre, Memento, and Indian brands like Abraham & Thakore and Ranjit Ahuja.

Le Mill’s flagship store at Wadi Bunder in Mumbai was incepted in March 2011 to marry contemporary European aesthetics with modern Indian sensibilities. The vision was to create a platform for designers in India; also offering up-to-date international trends and Indo-European ideas.