Lecoanet Hemant opt for rebranding with new logo

Fashion label Lecoanet Hemant is reinventing itself with a

new look, which is contemporary and global in keeping with the brand's international expansion plans. The rebranding strategy is based on the theme: ‘Original detail’. Designer duo Didier Lecoanet and Hemant Sagar have partnered with branding agency Syngal Corke Wallis for the task. The brand's website, the logo and the tags for the garments are all in sync with its clean lines and the brand name printed in white on a black background.

The new branding strategy will be rolled out in phases, with the high fashion range being the first to change. Subsequently, the change will take place for other sub-brands as well, including the Ayurganic Collection and the Genes line.

According to the duo black and white colour palette was chosen to reflect the brand's high fashion credentials and enable the beauty and colour of the clothes to come through. "We are very excited about this new phase in the history of the brand, and hope that the reinvented look appeals to our clientele. I feel that it captures the hands on approach that we have at Lecoanet Hemant," said Sagar.