Lee Cooper on product, retail expansion spree

Fashion apparel and footwear brand Lee Cooper is looking

at expanding its retail network as well as its product line in India to include watches, innerwear and fragrances. The company, which has a marketing and licensing agreement for footwear with Delhi-based M&B Footwear, said the latter would be setting up its first mono-brand store in India.

Speaking to the media, Andy Dunkley, CEO, Red Diamond Holdings Sarl, which owns the brand Lee Cooper said, “We are in the process of scaling up our presence in India. The European market is still reeling under a slowdown. Apart from introducing newer products, we are also looking at the possibility of catering to the women’s segment with accessories and apparels.”

Currently, Lee Cooper largely sells footwear and apparels for men in India. Dunkely said the company had been witnessing high growth with its arrangement with M&B footwear. Currently, the company’s clothing segment accounts for 60 percent of its Indian revenue, while the balance comes from footwear. Dunkely said 90 percent of all its products sold in India were manufactured locally.