Lencia expanding in India

NMS Jewels, a manufacturer of silver jewelry is all set for expansion in India as the exclusive

Indian franchisee of the Lencia brand. Lencia is a popular trademark of the European design house, Zlatarna Celje which ensures modern and flawless products. Its name stands for quality silver jewelry of a premium price range. Today, Lencia is available in eight countries through one hundred retail outlets.

NMS Jewels has engaged Francorp, a part of Franchise India, for expansion via the franchise route, sub-franchising retail outlets across the country. NMS Jewels started operations by outsourcing silver jewelry and exporting it to Europe. Since 2004, it started its in-house designing and manufacturing unit. In November 2009, the company started marketing Lencia in India. Dipesh Saria, NMS Jewels says, they have successfully proven their credibility in manufacturing and designing and have substantial support backed by experience and industry knowledge.

Gaurav Marya, MD, Francorp feels India is a country fraught with enormous opportunities in the jewelry market. The retail and jewelry market is on a high and the future looks bright backed by a strong Indian economy and consumerism. “This is definitely an opportunity to address the market with an extensive network which offers excellent products, exclusive designs, assured quality of product and service experience for the customer to come back,” he says.
Lencia is quintessentially an Eastern European brand of silver jewelry that has risen to popularity in countries like Slovenia, Serbia, Croatia, Macedonia, Bosnia and Herzegovina, Macedonia and Bulgaria. India is one of its first forays outside its geographical “comfort zone markets”.