Levi Strauss ropes in Roy Bagattini as President-Asia Pacific

Levi Strauss has announced the appointment of

Roy Bagattini as Executive Vice President and President of commercial operations, Asia Pacific from June 2013. Bagattini will be reporting to company president and chief executive officer Chip Bergh. Bagattini will be accountable for the overall strategy for the region as well as the development and growth of the company’s iconic brands, Levi’s and Dockers, throughout Asia. In addition, as a member of the company’s senior executive team, he will help set the global corporate strategy.

Bagattini brings more than 20 years of experience as a senior leader at global consumer goods and beverage companies. He has led the business turn-around of several companies as well as driven growth opportunities in emerging markets. Most recently, Bagattini was senior vice president for Asia and Africa at Carlsberg, one of the world’s leading brewing and beverage companies. During his time at Carlsberg, he has been accountable for the group’s Asian strategy and is credited with the significant growth of the business in Asia since he took over the helm.

“Having led the commercial operations behind some of the largest beverage companies, Roy has extensive experience in developing and implementing growth strategies for brands in intensively competitive environments,” said Bergh, adding, “His combination of operational expertise and understanding of emerging markets in Asia will make him a strong addition to our leadership team at Levi Strauss & Co.”

Bagattini has worked for 18 years in CEO and general management roles in Russia, China, India, Italy and the US for SABMiller plc, one of the world’s largest brewing companies. “I am truly excited about joining Levi Strauss & Co., a unique company with a rich heritage, iconic brands and inspiring values,” said Bagattini. “I look forward to working with passionate and dedicated people and to playing a key role in this significant phase of Levi’s growth and development, particularly in Asia.”

Andrew Martin, who has served as interim leader for Asia Pacific region since October, 2012, will resume his role as vice president of finance for Asia Pacific Commercial Operations, once Bagattini joins in June.