Levi’s, Hungama teamup

Celebrating its 15 successful years in India Levis has launched a campaign, in association with

Hungama Digital Media to celebrate the occasion. Spread over 10 weeks, the Levi’s ‘Change Your World’ promotion is a mega celebration with grand prizes at the end of it. The brand has picked Hungama amongst several agencies to reach out to the younger segment of the population and leave long-lasting impressions on their minds through a creative platform.

Shyam Sukhramani, Marketing Director, Levi’s India said that the ‘Change Your World’ campaign was truly a way to mark the milestone in the company’s history. On choosing Hungama he said that their prior experience in running and managing large-scale activations, their effective approach to the inherent challenges, their back-end expertise and their willingness to collaborate with them on this experience, is what made Levi choose them as one of their key partners.

The complete promo is being run on Hungama’s proprietary shortcode and the backend system has been developed by Hungama Digital. The application developed by Hungama to handle the backend generates codes and the randomization application gives participants a fair chance of being selected. Besides, the consumer promo backend and logistics, Hungama will also be handling the on-ground activations for the campaign.