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Levi’s ties up with Aura Herbal Textiles


Levi’s ties up with Aura Herbal Textiles


14 Mar 2011

Ahmedabad-based Aura Herbal Textiles a certified company by

Global Organic Textile Standard (GOTS) for their natural/herbal dyeing process has bagged a prestigious client in the form of world denim leader brand Levi Strauss of the iconic Levi’s fame. The American brand has commissioned Aura to supply it a range of knits and wovens, dyed and printed with herbs for its new proposed ‘Herbal Collection’. At Aura certified organic fabrics, textiles and yarns are used as the raw material. Dyeing, weaving, printing all is done under keen supervision to maintain quality standards and even lengths of up to 1,000 meters in different fabrics like voiles, poplins, twills, flannels, corduroys, denims, knits, silks is now possible.

Absolutely environmental friendly, Aura Herbal has beautiful color palette of earthy shades and various prints ensuring no waste is generated. All the solid and liquid waste is used as manure and for irrigating their farms. Started in 2002, the company has come a long way since then. The company is co-managed by couple Arun and Sonal Baid and supplies eco-friendly textile products to over 500 clients across the globe. According to the couple, the dream is to offer options to each and every user to choose an herbal dyed textile over chemical dyed one, with no limitations to design, quantity, and quality.

Speaking about the tie-up with Levi Strauss, Arun Baid says they are doing dyeing of knits and woven for the herbal collection they are proposing. The printing will also use the herbal process. He sees business growing fast and in the near future with a growth of 100 per cent annually. They are now entering into undergarments, towels and fabrics to begin with.