Liberty Retail Revolutions merges with Liberty Shoes

Liberty Shoes (LSL) and Liberty Retail Revolutions have merged their operations

to strengthen retail presence in the country. With a decade of experience behind them, Liberty Revolutions has been reaching out to customers directly through over 90 exclusive retail showrooms. The company reported an annual turnover of Rs 90 crores in the fiscal year 2013-2014. With this merger, LSL expects to report 25 per cent growth reaching over Rs 500 crores turnover.

After the merger, LSL will have a retail network of 500 exclusive showrooms. The collaboration is also expected to bring down costs in inventory management, procurement, administrative cost, HR cost, travelling, advertising & sales promotion. The company is looking to gain on its bottom line by improving the overall operational cost by 2 to 3 per cent.

Liberty Group has been registering a year on year growth despite the current economic conditions and was able to sell about 82 lakh pairs of shoes last year. The company has now decided to woo customers with about 1.10 lakh pairs of fashionable shoes. The brand caters to women, men and kids with its wide range of footwear collection.

Meanwhile Liberty Footwear has opened its first exclusive store in Colombo, Sri Lanka. Spanning across 900 sq. ft, the store offers the latest collection (leather and non-leather) for men, women and children. Post the launch of this exclusive store in Colombo the company plans to open 30 MBOs displaying Liberty and DSI brands. It has partnered with D Samson and Sons, the marketing and distribution arm of DSI Samson Group as its strategic partner in Sri Lanka. The DSI brand with a history of over 50 years now covers the entire country including the North and Northeast with over 200 showrooms and maintains a loyal customer base covering all segments of the market.