Liberty Shoes strengthening its market hold

Liberty Shoes, the leading footwear company has established

a strong presence with aggressive retail expansion strategy in place. In the first six months of this financial year, the company added 50 new stores and plans are on to add the same number of stores by March 2014. At present, Liberty has a network of 422 stores in more than 120 cities. Each of its store features around 500 designs for men, women and children.

Giving a new look to its entire range, the company is also focusing on exclusive designs. Liberty Fortune for example has been upgraded to meet the fashion conscious men and the Diva collection has been designed to create a combination that gives a feeling of freedom and fun with a bold blend of vibrant colours. Senorita Strings has been upgraded to go along perfectly with casual skirts, traditional wear and denims and gliders with it innovative technology is the best option for kids as well as men. Force 10 Bolt which competes with international brands has been upgraded for the young enthusiasts on the jogging track.

The number of pairs sold by the company has now increased by 68 percent in the past one year with its sales for the first six months reaching an all-time high of Rs 216 crores as against Rs 153 crores achieved in the corresponding period last year. Liberty’s sales in the second quarter increased by 46 percent and stood at Rs 108 crores as compared to Rs 74 crores in the corresponding quarter ended September, 30 2012. The company has also seen growth in its export which has increased substantially by 17 percent.