Liberty to open 100 outlets through franchise route

Liberty Shoes is planning to open over 100 outlets through the franchise route in places like Bhavnagar, Rajouri,

Sambha, Haldwani, Kanpur, Sitapur, Gorakhpur, Maharajpur, Jhansi, Udaipur, Vijaywada, Kakinada, Vizag, Jabalpur, Bhopal and Indore. The aim is to expand presence in areas having more than four lakh population. The company wants to establish itself by offering a combination of fashion and comfort in its footwear range. With a turnover of Rs 500 crores, it is looking to sell over one crore pairs in the fiscal year 2013-14.

The brand has worldwide distribution network of 150 distributors, over 500 showrooms and more than 6,000 multi-brand outlets. It has a presence in over 25 countries, including major international fashion destinations like France, Italy and Germany. Coolers, Fortune, Tiptopp, Force 10, Senorita, Gliders, Footfun, Warriors, prefect and Windsor are the brand names that sell under Liberty.

After opening an exclusive store in Colombo, Liberty plans to open 30 multi brand outlets displaying Liberty and DSI brands. It has partnered with D Samson and Sons, the marketing and distribution arm of DSI Samson Group as its strategic partner in Sri Lanka.