Liberty’s unveils new ad with Hrithik Roshan

Liberty shoes, one of the top five Indian manufacturers

of leather footwear in the world, recently unveiled the brand’s new campaign with the fashion icon and Liberty’s brand ambassador, Hrithik Roshan – called ‘Fashion is Comfort’. Liberty introduced the new TVC to its audience during the festive season and auspicious occasion of Navratras.

Further enhancing the existing and emerging personality of the brand, the new campaign aims to recreate the delightful hues of fashion and comfort connecting to the brand. ‘Fashion is Comfort’ is one of the key attributes of the new campaign - a fresh rendition of the brand philosophy associated with Hrithik Roshan, while making it more contemporary.

The brand ambassador, Hrithik Roshan starts the action majestically by beginning to set a drum while mixing track with youthful lyrics. A range of formal shoes, Fortune and Force 10 are adorned by him in the campaign. The fashionistas, high decibel music and youthful styling set along with dancers gives Liberty a contemporary feel.

Anupam Bansal, Executive Director, says “The new campaign emphasizes fashion and comfort, the most appealing characteristics of Liberty Shoes. It rejoices spontaneity, vibrancy and free spiritedness of today’s youth. The campaign is yet another remarkable milestone in our journey of symbolizing shoes that are young, comfortable and colourful.”