Lilliput will now feed babies

Lilliput, one of the most successful kidswear brands in India, has gone in for an organic product line

extension with the launch of its brand of baby feeding and weaning items. All the products in the newly launched range are at par with stringent international standards associated with baby feeding and weaning products. All the products are non-toxic, BPA free and conform to US and EU standards of safety and function and have anti-bacterial concealed packaging to avoid contamination during transportation, storage and handling. Sanjeev Narula, Managing Director, Lilliput Kidswear says, after the recent success they achieved in baby care range, they decided to foray into baby feeding segment. He feels, the baby feeding market in India is still in its nascent stage offering immense potential for branded players to plough in capital and gain fruitful revenues.

Starting from Rs 145, Lilliput baby feeding and weaning products would be available in all Lilliput and Lilliput World Stores and also at leading baby shops, departmental stores and pharmacy chains. The line will include feed bottles of all sizes and volume capacities, pacifiers, baby sippers, food bowls, plates, glasses and other assorted flatware as well as bibs and high chairs. Apart from being absolutely safe, the products are designed to delight the little ones with splashy colors and cute designs, making feed and meal times a happy play.