Lingerie portal Zivame raises funds

Premium lingerie portal, Zivame.com, has announced Series A funding from IDG Ventures

and Indo-US Venture Partners. Bangalore-based Zivame started operations in August 2011 and within six months of its operations the site has witnessed an overwhelming response from customers registering a 120 per cent month-on-month growth. Visitors grew from a mere 6,000 in August to over 2.5 lakh in February this year.

Commenting on the huge response and portal’s success, T C Meenakshisundaram, Managing Director, IDG Ventrures India Advisors, says, “Zivame is a leader in the category of lingerie, which lends itself extremely well to ecommerce. This category has many successful companies globally. Zivame has one of the best team comprising varied experience in retail, technology and strategy. We believe that Zivame will be able to extend its lead significantly with this capital raise.”

Elaborating on the funding, Richa Kar, CEO, zivame.com, says, “In a highly dynamic industry, it is very important to find the right investors. In the lingerie industry, the most important word is ‘fit’, and we have found ours in IDG and Indo US. In the last few months of our business, we have made lingerie from an optional part of a woman’s wardrobe to a necessity and even indulgence.”

Zivame is India’s largest online lingerie only store retailing premium and super-premium brands.