Lisa Haydon and Sher Singh join hands

Supermodel and Bollywood actress Lisa Haydon

has joined hands with Sher Singh, India’s online brand, to launch their first capsule collection inspired by Lisa’s style. Sher Singh’s collaboration with Lisa Haydon continues its role as the first Indian brand focused on making global styles accessible to online consumers, in India and across the world. The latest offering is made available at shersingh.com. The collaboration is not restricted to launching just one product line but Haydon will now be actively involved in the design and development of a new women’s line every season.

According to Haydon , her association with Sher Singh is driven by a desire to work with an influential fashion brand that illustrates inspired living with its finger firmly on the global pulse. “I’m looking forward to working with Sher Singh to bring the best global styles to my friends, fans, and fellow fashionistas in India and around the world,” she said. For Sunjay Guleria and Sonny Caberwal, Co-founders of Sher Singh, Lisa embodies Sher Singh’s brand values. “She has a global fashion style but distinctly Indian identity, which is what Sher Singh is all about. We are dedicated to driving this movement of proud, authentic Indian style that’s equally at home in New Delhi or New York,” the duo say.

The collection is inspired by Haydon’s playful style of dressing, and puts together a bright collection of dresses, rompers and tops.