Local designers not affected by foreign fashion labels

Italian fashion brand 40 Savile Row opened a store in India

last year. Its owner, Jeffrey Doltis, who has seen a flurry of international brands and designers venture into the Indian market, feels that the trend is harmless for local designers in the country. That is because every brand has a different taste to offer to the clients, there is less scope for similarity and with so many options available, people will have the luxury to get their hands on the best pieces. With the advent of luxury brands in India, he says that the Indian consumer is now more aware of the luxury market than ever before.

According to him, the Indian market is exploding in terms of luxury and the main reason for this is that Indian costumer is travelling more and Indian fashionistas are getting much more sophisticated than. His brand, 40 Savile Row offers one-of-its-kind tailoring of suits and shirts based on the world-famous road Savile Row in London.

In India, it is currently being retailed through SBJ, a fashion house by entrepreneurs Vandy and Manoj Mehra. SBJ also sells other brands like Ajas, Lounge, Conciethe, Elipson, Wilson Benesch, Gaudi Italia, Massimo Rebecchi, Daniele Alessandrini, Jewels by Queenie and Study By Janak’s Women’s Couture.