Louis Philippe re-launches its e-platform ‘The Label.in’

Label.in by Louis Philippe, an e-content platform has been re-launched with

renewed focus on new and emerging social trends. With a focus on men’s fashion and grooming, The Label serves as a guide that helps the reader keep himself updated about the world of style and sophistication.

With a fresh take on the content having experts contributors on board, The Label.in, aims to be a ready reckoner for men’s fashion. It has already attracted over 3,00,000 subscriptions and gets more than a million unique visitors every year.

The new content features ‘The Lighter Side’, the platform offering an element of humour in fashion and lifestyle trends, ‘The Wish List’, a weekly thematic compilation of various products and features from across the web, to increase the reader’s interest. This revised and refined website created by digital partner Jack In The Box, further establishes the brand credentials.

The company also plans to launch more stores of its brand LP Jeans. The stores would be a mix of company owned and operated and franchise owned and operated. The company added around 80 outlets in the last 2 years. It also wants to increase its exports from India, which is around 5 percent of its total production now.