Lucknow Zardozi gets GI registration

World famous textile embroidery handicraft of ‘Lucknow

Zardozi’ has now bagged a brand status. The intricate needle handicraft has been accorded the Geographical Indication (GI) registration by Chennai-based Geographical Indication Registry. Registered under the brand of ‘Lucknow Zardozi’, the registration has been secured by Kalatmak Handicrafts Self Help Group Foundation, Lucknow.

The craft has been traditionally prevalent in Lucknow and the six surrounding districts of Barabanki, Unnao, Sitapur, Rae Bareli, Hardoi and Amethi. After receiving brand status, individual stakeholders, including manufacturers, artisans, retailers and exporters from these districts can now become authorised users of the brand after paying the requisite fee and getting themselves registered with the registry.

With GI registration, the craft has gained an official recognition, which would help the various stakeholders in product differentiation, checking imitation and deriving more economic benefit from its trade. Lucknow now has the distinction of three GI brands viz. Chikankari, Zardozi and Dussehri mango.

GI registration is an insignia on products having a unique geographical origin and evolution over centuries. It is a mark of authenticity and helps in quick brand recall in marketing. It is governed by the Geographical Indications of goods (Registration and Protection) Act, 1999.