Luxury finds new address in Chennai

Chennai is the latest stop for global luxury giants,

who are settling on the city’s retail space in a big way. From Jimmy Choo, Furla, Louis Vuitton, Burberry, Etro to Canali, brands have found a place in Express Avenue, Phoenix Mall or Bergamo in Chennai. Over a dozen global labels are now available in standalone stores or multi-brand fashion outlets of the city.

Chennai has been quick in adapting the modern forms of retail. Spencer’s was the first large-scale mall in India. Saravana Stores is one of the first value discount stores and Chennai followed the concept of department stores much before the other metros did. And global brands are keen on entering the city also because shoppers from Madurai, Coimbatore and other southern cities have weekend homes in Chennai.

Growing awareness about fashion and increasing spending powers along with status consciousness is pushing the customers to grab the premium labels. Earlier, affluent families from the south did not believe in spending but the new generation is keen of showing off the labels they own.