Lycra Fest organized to educate customers

Lycra brand fiber, an integral element in some of the world’s leading apparel brands, is reaching out to consumers

to provide them an opportunity to touch and feel garments with stretch at major malls and market places. The brand delivers consumers a promise of comfort, fit and freedom of movement.

This consumer education drive called ‘Lycra Fest’ has kicked off at leading malls and popular market places of Delhi and Bangalore. The activity in Delhi started on March 10 in five major malls across the metro. Bangalore activity started on March 18 and will continue till March 24 in major malls. These activities will help consumers to experience the garments from leading brands infused with Lycra brand fiber.

During the activity, once consumers learn about the Lycra fiber, they are then directed to retailers that sell products with Lycra fiber in or around that mall. The brands participating in the Lycra Fest are: Lee, Wrangler, LP Jeans, Numero Uno, Triumph, Wrangler, Body Care, Miss-T, Groverson’s Paris Beauty and Winta. Several other international and Indian brands use Lycra brand fiber extensively.