Madame unveils mobile application for shoppers

Women’s fashion brand, Madame has unveiled a mobile application to make

shopping easy for customers. Fashionistas can now pick their favourite products while checking Madame’s collections on their mobile and also buy them using their mobile phones at just a click. Understanding the need of the hour, the brand decided to reach out to fashion conscious and technologically aware shoppers through mobile application.

The Madame app is free and can be downloaded on all android phones, android tabs, iPhones and iPads. Each individual downloading the app or referring it to their friends will receive a discount coupon of Rs 300. With this new mobile app, customers can check the latest of Madame’s accessories and apparels, and also view the new collection of the season, while browsing through Madame’s look books, that lets one peak into the trendiest of apparels, accessories and footwear offered by the brand.

The app also sends automatic notification of the nearby stores, and one can also search for Madame stores across cities in India. Apart from going through the latest collections, buying products or watching the videos through this app, there are features like animated view on mobile screens for various occasions and festivals, which could be in the form of a pop up text along with a cute image. Madame also offers WOW cards for its loyal female customers, which they can use to redeem credit points.