Madura targets 20 'The Collective' outlets by 2015

Aiming for a bigger share of luxury market, Aditya Birla Group

firm Madura Fashion & Lifestyle plans to expand the reach of its multi-brand retail chain 'The Collective' by almost three times. It plans to invest over Rs 100 crores by 2015 on this venture. The company is looking to increase the number of 'The Collective' outlets to over 20 from seven at present, apart from crossing Rs 100 crores revenue mark this fiscal.

"The demand for global luxury brands are increasing gradually. There are very few luxury multi-brand outlets in the country at present. To cash in on the growing appetite, we are planning to ramp up our store count in the coming two-three years," says R Satyajit, Chief Operating Officer (International Brands and New Business), Madura Fashion & Lifestyle. “As part of this plan, the company will launch three more showrooms of the retail chain by the end of this year. Our target is to have more than 20 outlets by 2015 across big cities. All the stores will be company-owned," he added.

The retail chain currently sells products from 60-70 brands and adds two to three new brands every year. Some major brands at The Collective include: Paul & Joe, McQ Alexander McQueen, Love Moschino, True Religion and Jacob Cohen.