Madura’s Rs 2 bn expansion plans

Voted continuously as India’s ‘Most Admired Apparel Company’, Madura Garments is poised

for the expansion of its production facilities. It plans to double capacity in the next four years at an incremental investment of Rs 2 billion. This was announced by Kumar Mangalam Birla, chairman of the Aditya Birla Group. Madura Garments is a division of the conglomerate Aditya Birla Nuvo.

Madura Garments has been responsible for putting Karnataka on the nation’s map as a hub for apparel manufacturing and branding. Currently, Madura Garments operates five manufacturing units in this southern state dedicated to domestic demands and three factories exclusively for meeting exports to the United States and the European Union countries.

Madura Garments has an impressive portfolio of premium formal and casual wear for today’s smart and contemporary men. In its formal menswear, Louise Philippe and Van Heusen have already established themselves as premium lifestyle brands in India. Madura Garments also has the distinction of introducing India to the Friday dressing concept with its premium semi formal range of men’s wear, Allen Solly. After the success of the concept, Allen Solly went on to create weekend clothes with Allen Solly Outdoors. Peter England is a brand of mid range shirts targeting executives looking for style without a hefty price tag.

Madura Garments also introduced its exclusive in-house multi-brand retail format Planet Fashion. It’s a men’s store that stocks all the Madura Garment brands under one roof. Planet Fashion has 82 outlets spread across metros and cities in India and five outlets abroad including Nepal and the Middle East.