Mahindra Retail to focus on expanding Mom & Me

Mahindra Retail is all set to expand its presence by focusing on

retail expansion of its speciality format Mom & Me and Beanstalk. In the last four years it has opened about 75 Mom & Me stores across India which offers products for expecting mothers, infants and young children. It sells Indian maternity fashion, infant apparel and tradition toys.

Mahindra Retail is a venture from Mahindra Group and its Mom & Me format offers everything for the nine month old to nine year olds under one roof. The Company is also focusing on establishing its maternity wear offerings, which are at a nascent stage now. It is banking upon the rising number of working mother, rising disposable incomes.

Its infant and kids’ wear is a private label sold through company’s stores. The company designs the product line based on its assessment of market and consumer trends and uses a manufacturing base that produces for very reputed international houses. Careful attention is also given to quality standards of the fabric, the stitching, the trims, labels and all processes to provide a safe and quality garment apart from fashion in trend.

Mahindra Retail will also continue to expand its presence in Mom & Me and Beanstalk over the next few years as it believes in huge potential for organized retail that the country offers. It has also started its online shopping portal and has an exclusive partnership with many international brands like Destination Maternity, Disney, Mattel, Graco, NUK and Summer Infants among other.