Major Brands goes east

Major Brands, which has a number of international lifestyle brands under its portfolio,

recently opened exclusive outlets for five of its brands – Mango, Aldo, Promod, Charles & Keith and Inglot – at Forum Courtyard Mall in Kolkata. The total space occupied by Major Brands at Forum Courtyard is 6,000sq. ft. With the opening of five new stores, the company now has 53 outlets in India. Major Brands is banking on the huge number of fashion-conscious and well-travelled customers in Kolkata. The brand also has other international brands like Nine West, La Senza and Okaidi in its portfolio. The brand has a presence in Mumbai, New Delhi, Gurgaon, Bangalore, Hyderabad, Pune, Ahmedabad and Kolkata.

The company is on an expansion spree and plans to take its store count to 100 by mid-2011. Major Brands India is one of India’s leading franchisee for international brands. It is dedicated to introducing high quality international brands in all segments and categories providing an international shopping ambience, experience and superior customer service to its patrons. It was one of the first few to focus on the retail of premier international brands through the exclusive brand outlet format in India. The Indian retail market was highly unorganized and was dominated with local brands through various formats such as department stores, multi-branded outlets. At a time where price points played a very important role in purchase decisions, Major Brands took Indian retail head-on breaking the price-point barrier.