Mandhana inks JV with Landmark Group

Mandhana Industries, the exclusive global licensee for Salman

Khan owned brand ‘Being Human’, has entered into a commercial pact with Dubai-based retail giant Landmark Group to retail ‘Being Human’ merchandise in group’s MBOs Splash & ICONIC in the Middle East. For the first time, ‘Being Human’ product line would enter the international market post the tie-up. The company has decided to take the range to countries where the actor is well-known and loved.

With this development, Mandhana would be able to offer the range in Middle East countries such as UAE, Egypt, Bahrain, Saudi Arabia, Oman, Kuwait, Jordan, Lebanon and Qatar, where the Landmark stores are located. According to Raza Beig, CEO of Splash and ICONIC, the initiative will not only provide fashionable merchandise to its customers but also a chance to contribute to the ‘Being Human Foundation’, which supports the twin cause of education and healthcare.

Salman Khan has an exclusive license agreement with Mandhana Industries for designing, marketing and distributing Being Human clothing products. The company also has exclusive rights to promote and use the Being Human brand name worldwide for its clothing products for the next nine years and three months. Salman is also the brand ambassador for the product line.