Mandira Bedi new face of Bodycare

Pioneering and leading innerwear brand Bodycare has signed up Mandira Bedi as the new face for their

lingerie range. Television actor, presenter and cricket commentator, is all set to embark on another dimension of her celebrity career.

On choosing this multifaceted star, Sanjay Dawar, MD of Bodycare Creations says the number of working women is increasing hugely and due to media exposure they are aware about the changing fashion trends. These women are very conscious about brands now as many international brands have entered the Indian market. The decision to sign Bedi as model was taken looking at her celebrity image, her maturity level, her leaning to side with the right things, her fitness level and the high success rate of anything she has ever taken up.

Bedi too is excited at this new phase in her career as a brand ambassador for lingerie. She says she finds Bodycare to be a cute, girly, and fun brand. Bedi agreed to take it up mainly because she was given the opportunity to give her own input into the brand.

Founded in August 1992, Bodycare today is one of the leading manufacturers and suppliers of intimate apparels and undergarments across India. A pioneer in introducing innerwear concepts, Bodycare is one of the top Indian labels in this category. Their range includes men's undergarments, women's undergarments, bras, panties, camisoles, vests, underwear and kids undergarment.