Manish Malhotra teams up with Logix Group

Chandni Nath Israni, Director Logix group has announced that the company has teamed up with designer Manish Malhotra

for his grand show to be held on July 19 at the Shree Raj Mahal India Couture Week. The company will announce the launch of Logix City Center Mall in Noida during the India Couture Week. The Logix City Center is coming up with 15 screen state of art multiplex PVR entertainment as well as first Imax of Northern India. The mall will also have largest hypercity to provide truly international shopping experience. And it will also have a dedicated area called Destination Couture in the City Center mall for Indian and international stores.

Malhotra would be showcasing his couture collection 2014 depicting timeless embroideries in modern day sensibilities. According to Sunil Sethi, President FDCI, organisers of the couture week, the Indian Couture Week with associate partners Logix group would have the best platform since the mall would have a dedicated area called destination couture in the new Logix City Center Mall.

Keeping the demand for his exclusive designs in mind and also understanding the advent of e-commerce that allows faster reach to customers across the globe, fashion designer recently collaborated with Exclusively.in, the leading e-commerce portal for Indian fashion, which brings the best of Indian fashion on to a global online platform.