Manyavar plans 600 EBOs by 2015-16

Ethnic wear label Manyavar from Vedant Fashion is witnessing good growth as light ethnic wear moves beyond weddings

and festivals. The company is now looking at establishing a strong EBO network apart from strengthening its e-commerce presence to reach out to customers across India. Meanwhile venturing into women’s ethnic wear is also on the cards.

The brand has a presence in over 300 exclusive outlets and has succeeded in carrying out its planned expansion across four countries. The brand has opened exclusive outlets in 125 cities. “The focus is now on opening more flagship stores in metros,” says Ravi Modi, MD, Vedant Fashion. The company now plans to open 600 EBOs by 2015-16.