Marc Cain expands retail presence in India

Expanding its retail footprint in India, Marc Cain recently

opened its 150th store worldwide, at Napean Sea Road in Mumbai. The company further wants to open at least five more stores in the country in the next 12 to 18 months in major metros like Delhi, Bangalore, Hyderabad and Chennai. VEMB Lifestyle India, owner of Marc Cain franchise stores in India has a two way relationship with Marc Cain as it also manufactures products for Marc Cain.

Each Marc Cain store follows a similar look and décor but the store sizes and areas may differ. The company has planned an investment of Rs 5-8 crore per store depending on variable factors like real estate rates, store sizes, for which it has put aside Rs 25-30 crores. Its marketing strategy would include promotions through fashion magazines and in store promotions.

Marc Cain is a German high end luxury brand for women’s clothing. The collection consists of apparel, accessories and footwear ranging between Rs 5,000 to Rs 40,000. The doctrine of Marc Cain sets the highest standards for design, quality, materials, the latest production techniques and correct fit. The innovative spirit and distinctiveness of Marc Cain’s product lines are based on the German production facility. There are two sub labels-Marc Cain Collections, the key label that combines glamour with contemporary styles; and Marc Cain Sports, which is more casual and trendy.