Marilyn merchandise in India

License India is planning to introduce branded merchandise of Hollywood’s glam girl Marilyn

Monroe within the next 10 months. Hollywood star Marilyn Monroe still has an influence in the fashion world worldwide even after her death over four decades ago. License India, which works as a facilitator for major licensing deals in the country, recently tied up with US-based Bradford License, which has the global exclusive rights for the Marilyn Monroe brand.

The Marilyn Monroe brand will be used in fashion apparel, bags and other accessories. The products will be majorly in the premium fashion segment as Marilyn Monroe personifies glamour and fashion. The firm is looking out for interested licensees in India for introducing the Marilyn Monroe merchandise. Marilyn Monroe is a billion dollar brand in the US. Besides the Marilyn Monroe brand, License India is also currently working on bringing Pepsi and 7UP merchandises in the country. It is likely to introduce them this year.