Masaba Gupta designing new line for Satya Paul

Designer Masaba Gupta, who was appointed as

the fashion director of Satya Paul late last year, is currently working on their new line of clothing. The 24-year-old Gupta, opened this years’ Wills Lifestyle India Fashion Week (WIFW) Fall 2013 with her debut collection for the fashion brand. The collection was divided into four parts - the first consisted of lipstick prints, the second part was ink blot on garments, the third section had abstract designs and the last part had telephone booth imprints.

After being applauded for her young and quirky designs, the young designer is also planning to venture into the European market. Apart from trying to turn things around at Satya Paul so that it appeals to the younger generation, Gupta also plans to introduce cutlery, watches, shoes, bags under her own Masaba brand, launched in 2009.

With the backing of Louis Vuitton group’s private equity arm L Capital that owns 40 percent stake in Genesis, Satya Paul wants to focus on both digital marketing and retail expansion.