Max clocks in Rs 1000, crores in sales

Lifestyle International’s value fashion retail chain Max has crossed the Rs 1,000-crore sales mark in FY ’14. This makes it India’s fastest growing apparel brand

to hit the mark after it entered less than a decade ago. Max's revenue grew double the pace of its other formats – the eponymous department store chain and the home furnishings format Home Centre. It has been adding stores aggressively and has worked hard on the fashion quotient with a better assortment. Max now accounts for more than a fourth of the Lifestyle Group’s revenues of Rs 3,750 crores while the department store format clocked Rs 2,300 crores in sales during FY ’14.

Indian billionaire Micky Jagtiani owns the Landmark Group that has brands including Max and Home Centre. Max has hit the sweet spot by positioning itself higher than Fashion at Big Bazaar and lower than Pantaloons and Westside in pricing. It pioneered the concept of value fashion retailing in the country, offering the value conscious customer a vast choice without compromising on quality. It opened its first store in India in 2006. The merchandise is fashionable and competitively priced.