Max Fashion plans to triple its store count

UAE’s homegrown brand Max Fashion, part of the Landmark Group, which has already established a presence in 15 countries,

has plans to triple its store count to 750 within 5 years, to achieve the revenue target of 3 billion dollars (Rs 18,570 crores) per year. The company is currently valued at 1.2 billion dollars and has 250 stores in the Middle East, North Africa and India.

The brand sees around 23 million shoppers every year, with each spending an average of 41 dollars (over Rs 2,500) per visit, the company believes that if offered a combination of quality, price and fashionability, consumers surely walk in to buy value fashion.

The brand was launched in the UAE in May 2004 with a unique concept of delivering international fashion and value to the discerning shopper. Max was introduced in India with its first store in Indore in 2006 offering apparels, footwear and accessories for the entire family for women, men, children including a fashionable range for infants. With a great range of western and ethnic wear for the young shopper, it makes a perfect shopping destination for people for all age groups.