Max opens 11th store in Mumbai

Landmark Retail’s Max fashion and lifestyle has launched its 11th outlet in Mumbai at Infiniti Mall, Malad. The 10,600 square foot store

offers more than 10,000 designs across apparel, footwear and accessories.

Max crossed the Rs 1,000-crores sales mark in FY’14 making it India’s fastest growing apparel brand to hit the mark after it entered the country less than a decade ago. Max's revenue grew double the pace of its other formats – the department store chain and home furnishings format Home Centre. It has been adding stores aggressively and has worked hard on the fashion quotient with a better assortment. Max now accounts for more than a fourth of the Lifestyle Group’s revenues of Rs 3,750 crores while the department store format clocked Rs 2,300 crores in sales during FY’14.

Indian billionaire Micky Jagtiani owns the Landmark Group that has brands including Max and Home Centre. Max has hit the sweet spot by positioning itself higher than Fashion at Big Bazaar and lower than Pantaloons and Westside in pricing. It opened its first store in India in 2006.